CLIENT: Red Bull CAMPAIGN: Crashed Ice OBJECTIVES • Capture demographics and preferences from Facebook users • Increase Facebook fan base • Increase duration of Facebook visits • Auto select and notify 200 qualifiers in selected cities BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Contest entrants and qualifiers (web and…
CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build…
CLIENT: ShoeDazzle CAMPAIGN: AMAze Us OBJECTIVES • Strengthen the creativity side of the brand’s image • Drive the Facebook fanbase • Drive Facebook interactions • Capture customer information for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS • Custom Facebook tab •…
CLIENT: So Nice CAMPAIGN: Green Contest OBJECTIVES • Generate brand awareness • Increase time spent on So Nice’s Facebook page • Build Facebook fanbase • Capture Fan customer demographic and preferences data • Encourage product trial BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS…
CLIENT: Red Bull CAMPAIGN: Best Ad OBJECTIVES • Generate a selection of good copy/image ideas based on national themes that can be made into Red Bull ads • Increase size of Facebook Fanbase • Increase number of Facebook interactions • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access…
CLIENT: McDonalds CAMPAIGN: Open 24 hours OBJECTIVES Increased awareness and excitement of 24 Hours McDonald’s Restaurants Encouraged daily SMS text message contest participation and brand reinforcement Send participants SMS text promotion alerts and reminders Drive participants to live in-store radio events BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of…
CLIENT: Honda CAMPAIGN: Calgary Motorcycle Show OBJECTIVES • Capture consumer data from surveys on touch screen kiosk • Collect qualified consumer profiles to distribute to Honda dealerships • Enter participants for a chance to win a Honda Motorcycle BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Touch Screen Kiosk…
CLIENT: WorkSafeBC CAMPAIGN: Raise Your Hand OBJECTIVES • Drive participants to the Raise Your Hand booth at various events • Raise awareness of workplace rights, reduction of work related injuries, and WorkSafeBC • Drive traffic to website • Build a database of people for future campaigns and on-going communication BUSINESS INTELLIGENCE • Data capture app…
CLIENT: Banfield Pet Hospital CAMPAIGN: Holiday PhotoLab OBJECTIVES Generate brand awareness and increase brand loyalty Encourage Fans to interact with their brand Increase the amount of time fans stay on their Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS Facebook…