SoLook | Hyundai North America

Hyundai

CLIENT: Hyundai CAMPAIGN: Interactive Digital Showroom OBJECTIVES • Integrate digital marketing for interactive brand engagement • Capture prospect and customer data through multiple digital mediums • Build database of people who have interacted with the brand • Develop qualified leads for post-show communication • Aggregate, measure and report all interactions for success metrics BUSINESS INTELLIGENCE…

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LA Times

CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app…

Ivanhoe Cambridge

CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the…

Cinemark

CLIENT: Cinemark CAMPAIGN: HOParazzi   OBJECTIVES Promote the release of Hop Generate brand awareness Increase brand loyalty by encouraging fans to interact with the Facebook page Increase time fans spend on the Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS…

Mavi Jeans

CLIENT: Mavi Jeans CAMPAIGN: Integrated Digital Solutions OBJECTIVES • Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year. • Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests • Capture Fan profile data and build database of e-newsletter…

Garage Clothing

CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build…

So Nice

CLIENT: So Nice CAMPAIGN: Green Contest OBJECTIVES • Generate brand awareness • Increase time spent on So Nice’s Facebook page • Build Facebook fanbase • Capture Fan customer demographic and preferences data • Encourage product trial BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS…