CLIENT:
WorkSafeBC
CAMPAIGN:
Raise Your Hand
OBJECTIVES
• Drive participants to the Raise Your Hand booth at various events
• Raise awareness of workplace rights, reduction of work related injuries, and WorkSafeBC
• Drive traffic to website
• Build a database of people for future campaigns and on-going communication
BUSINESS INTELLIGENCE
• Data capture app
SOLUTIONS
• Text2Win app
HOW IT WORKED
SoLook Media’s mobile marketing accessed the target market of males and females aged 18-34, who remain at a high risk for workplace injury. Brand ambassadors delivered key messaging at events, distributed postcard with a text message “call to action”, and encouraged participants to text-in and win a variety of Raise Your Hand instant prizes redeemable at the Raise Your Hand event booth.
To further increase website traffic, brand ambassadors also captured short video testimonials of participants’ unsafe work practices and posted them on the website.
“By being able to spread this campaign across different sources of print, outdoors and TV, it allows us to figure out what works best for our client and what works best for the campaign. I think it’s a great tool to use, it works amazingly well to actually interact and engage your target market. It’s awesome to track, very simple to use, you don’t have to be text savvy to know how to use it, and I definitely recommend it to any other agency.”
Rachel Legge, Wasserman + Partners Advertising
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