Tourism Tofino

CLIENT: Tourism Tofino CAMPAIGN: West Coast Adventure OBJECTIVES • Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino • Transform static newspaper advertisements and TV spots to interactive channels of communication • Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data…

SoLook | Hyundai North America

Hyundai

CLIENT: Hyundai CAMPAIGN: Interactive Digital Showroom OBJECTIVES • Integrate digital marketing for interactive brand engagement • Capture prospect and customer data through multiple digital mediums • Build database of people who have interacted with the brand • Develop qualified leads for post-show communication • Aggregate, measure and report all interactions for success metrics BUSINESS INTELLIGENCE…

Ivanhoe Cambridge

CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the…

Red Bull

CLIENT: Red Bull CAMPAIGN: Crashed Ice OBJECTIVES • Capture demographics and preferences from Facebook users • Increase Facebook fan base • Increase duration of Facebook visits • Auto select and notify 200 qualifiers in selected cities BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Contest entrants and qualifiers (web and…

Honda

CLIENT: Honda CAMPAIGN: Womens Show OBJECTIVES • Capture prospect and consumer data from contest entry form • Collect qualified consumer profiles to distribute to Honda dealerships • Send automated email to contest participants with exclusive Honda offer • Track email offer redemption using unique promo codes for each recipient BUSINESS INTELLIGENCE • Data capture app…