CLIENT:
Tourism Tofino
CAMPAIGN:
West Coast Adventure
OBJECTIVES
• Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino
• Transform static newspaper advertisements and TV spots to interactive channels of communication
• Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data
BUSINESS INTELLIGENCE
• Data capture app
• Online tracking and data sharing
SOLUTIONS
• Text Messaging app
HOW IT WORKED
To promote Tofino as an international travel destination, SoLook Media and Treehouse Media integrated an SMS campaign designed to leverage Tourism Tofino’s traditional media mix of newspaper and TV commercials. By engaging viewers with a text message “call to action”, for example “Text TOFINO to 889988”, participants then received an instant text message back encouraging them to go online to complete their entry form or for more information and special offers.
The newspaper advertisements and TV commercial ran in four primary markets – Vancouver Island, Vancouver, Calgary and Seattle.
