CLIENT: Red Bull CAMPAIGN: Crashed Ice OBJECTIVES • Capture demographics and preferences from Facebook users • Increase Facebook fan base • Increase duration of Facebook visits • Auto select and notify 200 qualifiers in selected cities BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Contest entrants and qualifiers (web and…
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CLIENT: ShoeDazzle CAMPAIGN: AMAze Us OBJECTIVES • Strengthen the creativity side of the brand’s image • Drive the Facebook fanbase • Drive Facebook interactions • Capture customer information for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS • Custom Facebook tab •…
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CLIENT: Banfield Pet Hospital CAMPAIGN: Holiday PhotoLab OBJECTIVES Generate brand awareness and increase brand loyalty Encourage Fans to interact with their brand Increase the amount of time fans stay on their Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS Facebook…
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CLIENT: Honda CAMPAIGN: Womens Show OBJECTIVES • Capture prospect and consumer data from contest entry form • Collect qualified consumer profiles to distribute to Honda dealerships • Send automated email to contest participants with exclusive Honda offer • Track email offer redemption using unique promo codes for each recipient BUSINESS INTELLIGENCE • Data capture app…
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