CLIENT: Mavi Jeans CAMPAIGN: Integrated Digital Solutions OBJECTIVES • Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year. • Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests • Capture Fan profile data and build database of e-newsletter…
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CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build…
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CLIENT: So Nice CAMPAIGN: Green Contest OBJECTIVES • Generate brand awareness • Increase time spent on So Nice’s Facebook page • Build Facebook fanbase • Capture Fan customer demographic and preferences data • Encourage product trial BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS…
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CLIENT: Red Bull CAMPAIGN: Best Ad OBJECTIVES • Generate a selection of good copy/image ideas based on national themes that can be made into Red Bull ads • Increase size of Facebook Fanbase • Increase number of Facebook interactions • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access…
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CLIENT: Honda CAMPAIGN: Calgary Motorcycle Show OBJECTIVES • Capture consumer data from surveys on touch screen kiosk • Collect qualified consumer profiles to distribute to Honda dealerships • Enter participants for a chance to win a Honda Motorcycle BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Touch Screen Kiosk…
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CLIENT: Honda CAMPAIGN: Womens Show OBJECTIVES • Capture prospect and consumer data from contest entry form • Collect qualified consumer profiles to distribute to Honda dealerships • Send automated email to contest participants with exclusive Honda offer • Track email offer redemption using unique promo codes for each recipient BUSINESS INTELLIGENCE • Data capture app…
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