AMAze Us


• Strengthen the creativity side of the brand’s image
• Drive the Facebook fanbase
• Drive Facebook interactions
• Capture customer information for future initiatives


• Online access via custom username and password; accessible 24/7
• Real-time tracking of contest entries


• Custom Facebook tab
• User Generated Content app
• Voting app
• Content Management System
• Data capture app


ShoeDazzle promoted their AMAze Us campaign across traditional and digital channels, calling on fans to upload a picture of themselves wearing their best recording artist inspired costume. Participants, upon landing on the custom AMAze Us tab on ShoeDazzzle’s Facebook page, were directed to Like the page to proceed. Fans were then provided with the option of either entering the contest or previewing other participants photos. If choosing to enter the contest, the participant was asked to complete the contest entry form and then prompted to upload their photo. Participants were asked to title their entry with the artist’s name who inspired their costume.

All photos were sent directly to the Content Management System for review by ShoeDazzle representatives. This system allowed the brand to review all the photos and narrow down the entries to 14 finalists. These entries were published to the AMAze Us tab where fans had the opportunity to select their favourite entry via the Voting component. Voting was limited to once per day per Facebook ID.

“Beyonce” was selected as the winner and claimed the grand prize of being treated like true pop royalty. The winner and a friend were flown out to Los Angeles for the American Music Awards, the American Music Awards Pre-Party, The Red Carpet Party and Prime Orchestra Seats at the AMA’s! The AMAze Us tab was updated to display the winning entry to maximise the longevity of the campaign.”

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