CLIENT:
Honda
CAMPAIGN:
Womens Show
OBJECTIVES
• Capture prospect and consumer data from contest entry form • Collect qualified consumer profiles to distribute to Honda dealerships • Send automated email to contest participants with exclusive Honda offer • Track email offer redemption using unique promo codes for each recipient
BUSINESS INTELLIGENCE
• Data capture app • Online tracking and data sharing
SOLUTIONS
• Touch Screen Kiosk • Microsite • E-mail app
HOW IT WORKED
To collect prospect and customer data for the Honda Alberta dealership, participants were able to enter the contest on the touch screen kiosk at Honda’s exhibitor booth.
A laptop connected to the Honda microsite, containing the contest entry form, was also on hand for participants to enter when the touch screen was occupied. The data capture form collected customer profile information and Honda interest questions. Upon submitting their contest entry form, all participants automatically received an exclusive Women’s Show Honda offer to print out and take to their nearest dealershi