CLIENT: Hyundai CAMPAIGN: Interactive Digital Showroom OBJECTIVES • Integrate digital marketing for interactive brand engagement • Capture prospect and customer data through multiple digital mediums • Build database of people who have interacted with the brand • Develop qualified leads for post-show communication • Aggregate, measure and report all interactions for success metrics BUSINESS INTELLIGENCE…
Learn more
CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app…
Learn more
CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and…
Learn more
CLIENT: Ottawa Senators CAMPAIGN: Mega Match Up OBJECTIVES • Capture consumer preference data to determine Game Packs • Increase Facebook fan base • Increase duration of Facebook visits BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Facebook contest entry app • Sweepstake app • Viral marketing tools HOW IT…
Learn more
CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the…
Learn more
CLIENT: Cinemark CAMPAIGN: HOParazzi OBJECTIVES Promote the release of Hop Generate brand awareness Increase brand loyalty by encouraging fans to interact with the Facebook page Increase time fans spend on the Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS…
Learn more