The How

It’s all about making it fit and making it work!
We create bespoke in-store digital experience, be it responsive and interactive or not, from conceptual ideation to actual execution, including the strategic planning, the creative development and the production. Whether we’re repurposing other media, or building a new one from scratch, we always tend to team with you and your partners, to achieve what’s right for your business.

SoLook Media Strategic Services Group

Our Strategy Service

Digital communication channels and technologies are evolving at a breath-taking pace. Consumers are using multiple communication platforms, channels and technologies to interact with each other and the brands they choose. Brand managers are struggling to keep abreast the changing digital landscape. With limited internal resources, marketing and communication teams are challenged to identify what channels and applications will be effective in meeting their customer acquisition and retention strategies.

SoLook Media’s Strategic Services Group is made up of strategists and experts in digital and social media. We help organizations achieve their business objectives by leveraging digital solutions that drive meaningful interaction and engagement with their prospect and customer communities.

SoLook Media has implemented over 100 digital marketing, data capture and communication initiatives through various consumer channels including web, email, mobile, Facebook and Twitter. Each initiative was customized to meet specific requirements designed to facilitate and improve consumer interaction, acquisition and retention. SoLook Media will leverage and combine these successes, with the knowledge and experience of our client’s brand managers, to form a partnership. This partnership will co-develop solutions and digital strategies that ensure enhanced consumer value in the Facebook, Twitter, mobile and digital community.

What does strategy mean for you?

Our Strategic Services team will provide you with education and guidance on the uses and capabilities of new programs and products available across digital channels. We will partner with you to strategize and scope potential solutions and applications that will position you as a leader in the digital marketing space while keeping your brand connected and accessible to consumers. We will develop a customized one year strategy for your brand. We can also develop strategies around “one-off” campaigns.

Determining the right strategy for your brand

Your objectives will determine the direction of the strategy we provide. We will also consider the size of your business, the industry you operate in and your competitor’s behaviour. Our solutions can range from driving Facebook/Twitter followers, to maximising earned media impressions through the Facebook newsfeed, to solutions that fit into more specific goals and larger multichannel integrated marketing strategies.

All our strategies are designed with the overarching objective of provoking action from current and potential consumers.

Which channels?

We develop strategies for single or multiple channels.

  • Email
  • Web
  • Facebook
  • Twitter
  • SMS
  • iOS Apps
  • Android Apps
  • Mobile Web
  • Foursquare
  • Facebook Places
  • QR codes
  • AR Campaigns
  • LBS (Location Based Services)
  • GeoMapping

 

Regardless of consumer demographics, the marketplace is fragmented. Consumers are everywhere and technology is rapidly changing. Our strategies for multiple channels integrate solutions across marketing systems to generate more impactful campaigns with higher response rates. If you are not sure which channel(s) are best for your brand our Strategic Services team can provide advice and expertise.

Measuring success

Embedded into all of our strategies is a robust tracking system which will provide you with the performance metrics needed to measure the effectiveness of your campaign and monitor ROI.

Our strategies also incorporate consumer data collection and management. We will analyse both the performance metrics and consumer data, and provide a consultation service on how to use this data to apply key learnings to future campaigns.

Next steps?

More and more companies are joining the social media movement. Are you ready to make the shift from traditional to digital? Call us for a consultation and we’ll help you establish a plan for your brand’s future.