Ottawa Senators


Ottawa Senators


Mega Match Up


• Capture consumer preference data to determine Game Packs
• Increase Facebook fan base
• Increase duration of Facebook visits


• Data capture app
• Online tracking and data sharing


• Facebook contest entry app
• Sweepstake app
• Viral marketing tools


The “Mega Match-up” asked fans to select their top 5 most anticipated games in the upcoming 2010-2011 schedule, to be entered into a draw to win a pair of tickets to the home opener game against Buffalo Sabres. The custom app was hosted on the Ottawa Senator’s Facebook page and was fan-gated so only accessible to people who “Like” the fanpage. A Drag and Drop app allowed fans to select their top 5 games and rank them in order from 1 (being the most anticipated) to 5 (least anticipated). All participants were required to complete a contest entry form, providing data and profiling information for future targeting.

Captured intelligence on which games the fans are most excited about – to be used to help determine which games to bundle into game packs. (Game packs are groups of tickets sold together.)

Posted in Integrated Campaign, Interactive Digital Signage, Interactive Workshop, Web app and tagged .