CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and […]
CLIENT: Cinemark CAMPAIGN: HOParazzi OBJECTIVES Promote the release of Hop Generate brand awareness Increase brand loyalty by encouraging fans to interact with the Facebook page Increase time fans spend on the Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS […]
CLIENT: Mavi Jeans CAMPAIGN: Integrated Digital Solutions OBJECTIVES • Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year. • Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests • Capture Fan profile data and build database of e-newsletter […]
CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build […]
CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app […]
CLIENT: Ottawa Senators CAMPAIGN: Mega Match Up OBJECTIVES • Capture consumer preference data to determine Game Packs • Increase Facebook fan base • Increase duration of Facebook visits BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Facebook contest entry app • Sweepstake app • Viral marketing tools HOW IT […]
CLIENT: So Nice CAMPAIGN: Green Contest OBJECTIVES • Generate brand awareness • Increase time spent on So Nice’s Facebook page • Build Facebook fanbase • Capture Fan customer demographic and preferences data • Encourage product trial BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS […]
CLIENT: Honda CAMPAIGN: Womens Show OBJECTIVES • Capture prospect and consumer data from contest entry form • Collect qualified consumer profiles to distribute to Honda dealerships • Send automated email to contest participants with exclusive Honda offer • Track email offer redemption using unique promo codes for each recipient BUSINESS INTELLIGENCE • Data capture app […]
CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the […]