CLIENT: Tourism Tofino CAMPAIGN: West Coast Adventure OBJECTIVES • Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino • Transform static newspaper advertisements and TV spots to interactive channels of communication • Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data…
CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and…
CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build…
CLIENT: ShoeDazzle CAMPAIGN: AMAze Us OBJECTIVES • Strengthen the creativity side of the brand’s image • Drive the Facebook fanbase • Drive Facebook interactions • Capture customer information for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS • Custom Facebook tab •…
CLIENT: McDonalds CAMPAIGN: Open 24 hours OBJECTIVES Increased awareness and excitement of 24 Hours McDonald’s Restaurants Encouraged daily SMS text message contest participation and brand reinforcement Send participants SMS text promotion alerts and reminders Drive participants to live in-store radio events BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of…
CLIENT: WorkSafeBC CAMPAIGN: Raise Your Hand OBJECTIVES • Drive participants to the Raise Your Hand booth at various events • Raise awareness of workplace rights, reduction of work related injuries, and WorkSafeBC • Drive traffic to website • Build a database of people for future campaigns and on-going communication BUSINESS INTELLIGENCE • Data capture app…