SoLook Media provides Facebook, Twitter and web contesting and sweepstakes solutions that encompasses:
- Data capture and registration
- Parental authorization workflow
- Winner selection and validation
- Prizing inventory and allocation
- Rules and regulations in multiple jurisdictions including North America, Europe and Asia
SoLook Media’s Sweepstakes and Contesting System can be customized to meet specific contest requirements based on multiple variables. Requirements can include rules and regs, entries – per person, timeframe and location – prize inventory management and winner notification. Requirements can integrate prize inventory, winner ratio, promo codes and geographic proximity (prizes allocated based on participant location). This algorithm can be adjusted throughout the contest to sync with the popularity of the contest. For example the program can be set to allocate a prize for 1 out of every 100 entries at the beginning of the contest. Depending on entry rates, redemption and prize inventory, this algorithm can be changed to allocate more prizes per entry. Furthermore, additional prizes can be added to the prize pool throughout the campaign. The system can be set to randomly select winners and then automatically notify winners via email or text message. Winner notification can include workflow regarding confirmation (click here to acknowledge contest rules and receipt of this message, text message back, etc.).