Red Bull

CLIENT:

Red Bull

CAMPAIGN:

Crashed Ice

OBJECTIVES

• Capture demographics and preferences from Facebook users
• Increase Facebook fan base
• Increase duration of Facebook visits
• Auto select and notify 200 qualifiers in selected cities

BUSINESS INTELLIGENCE

• Online access via custom username and password; accessible 24/7
• Contest entrants and qualifiers (web and Facebook)

SOLUTIONS

• Facebook contest app
• Data capture and segmentation app
• Sweepstake app
• Viral marketing tools
• Email notification and qualification app

Posted in Interactive Digital Signage, Web app and tagged .