CLIENT:
Red Bull
CAMPAIGN:
Crashed Ice
OBJECTIVES
• Capture demographics and preferences from Facebook users
• Increase Facebook fan base
• Increase duration of Facebook visits
• Auto select and notify 200 qualifiers in selected cities
BUSINESS INTELLIGENCE
• Online access via custom username and password; accessible 24/7
• Contest entrants and qualifiers (web and Facebook)
SOLUTIONS
• Facebook contest app
• Data capture and segmentation app
• Sweepstake app
• Viral marketing tools
• Email notification and qualification app