CLIENT: Tourism Tofino CAMPAIGN: West Coast Adventure OBJECTIVES • Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino • Transform static newspaper advertisements and TV spots to interactive channels of communication • Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data…
CLIENT: Hyundai CAMPAIGN: Interactive Digital Showroom OBJECTIVES • Integrate digital marketing for interactive brand engagement • Capture prospect and customer data through multiple digital mediums • Build database of people who have interacted with the brand • Develop qualified leads for post-show communication • Aggregate, measure and report all interactions for success metrics BUSINESS INTELLIGENCE…
CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app…
CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and…
CLIENT: Ottawa Senators CAMPAIGN: Mega Match Up OBJECTIVES • Capture consumer preference data to determine Game Packs • Increase Facebook fan base • Increase duration of Facebook visits BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Facebook contest entry app • Sweepstake app • Viral marketing tools HOW IT…
CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the…
CLIENT: Red Bull CAMPAIGN: Crashed Ice OBJECTIVES • Capture demographics and preferences from Facebook users • Increase Facebook fan base • Increase duration of Facebook visits • Auto select and notify 200 qualifiers in selected cities BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Contest entrants and qualifiers (web and…
CLIENT: ShoeDazzle CAMPAIGN: AMAze Us OBJECTIVES • Strengthen the creativity side of the brand’s image • Drive the Facebook fanbase • Drive Facebook interactions • Capture customer information for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Real-time tracking of contest entries SOLUTIONS • Custom Facebook tab •…
CLIENT: Banfield Pet Hospital CAMPAIGN: Holiday PhotoLab OBJECTIVES Generate brand awareness and increase brand loyalty Encourage Fans to interact with their brand Increase the amount of time fans stay on their Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS Facebook…