CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and […]
CLIENT: Cinemark CAMPAIGN: HOParazzi OBJECTIVES Promote the release of Hop Generate brand awareness Increase brand loyalty by encouraging fans to interact with the Facebook page Increase time fans spend on the Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS […]
CLIENT: Mavi Jeans CAMPAIGN: Integrated Digital Solutions OBJECTIVES • Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year. • Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests • Capture Fan profile data and build database of e-newsletter […]
CLIENT: Red Bull CAMPAIGN: Crashed Ice OBJECTIVES • Capture demographics and preferences from Facebook users • Increase Facebook fan base • Increase duration of Facebook visits • Auto select and notify 200 qualifiers in selected cities BUSINESS INTELLIGENCE • Online access via custom username and password; accessible 24/7 • Contest entrants and qualifiers (web and […]
CLIENT: Garage Clothing (Group Dynamite Inc.) CAMPAIGN: Twilight OBJECTIVES • Increase excitement for the highly anticipated movie, “Twilight” Garage offered consumers a chance “text to win” VIP movie tickets. • Integrate mobile marketing into traditional print media • Utilize tracking to compare mobile participation across retail markets (Vancouver, Edmonton, Calgary, Nova Scotia, Toronto) • Build […]
CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app […]
CLIENT: Tourism Tofino CAMPAIGN: West Coast Adventure OBJECTIVES • Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino • Transform static newspaper advertisements and TV spots to interactive channels of communication • Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data […]
CLIENT: Ottawa Senators CAMPAIGN: Mega Match Up OBJECTIVES • Capture consumer preference data to determine Game Packs • Increase Facebook fan base • Increase duration of Facebook visits BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Facebook contest entry app • Sweepstake app • Viral marketing tools HOW IT […]
CLIENT: Banfield Pet Hospital CAMPAIGN: Holiday PhotoLab OBJECTIVES Generate brand awareness and increase brand loyalty Encourage Fans to interact with their brand Increase the amount of time fans stay on their Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS Facebook […]