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CLIENT: Tourism Tofino CAMPAIGN: West Coast Adventure OBJECTIVES • Utilize SMS text message to increase awareness and excitement of West Coast Adventures in Tofino • Transform static newspaper advertisements and TV spots to interactive channels of communication • Drive participants online to Tourism Tofino website to complete their entry form and gather more customer data…
CLIENT: Hyundai CAMPAIGN: Interactive Digital Showroom OBJECTIVES • Integrate digital marketing for interactive brand engagement • Capture prospect and customer data through multiple digital mediums • Build database of people who have interacted with the brand • Develop qualified leads for post-show communication • Aggregate, measure and report all interactions for success metrics BUSINESS INTELLIGENCE…
CLIENT: LA Times CAMPAIGN: Burger Recipe OBJECTIVES Build brand awareness Increase time spent on L.A. Times Food Facebook page Build Facebook fanbase Capture Fan customer demographic and preferences data BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7Real-time tracking of contest entries SOLUTIONS User Generated Content app Content Management system Language notification app…
CLIENT: AMC Theatres CAMPAIGN: Oscar Ballot OBJECTIVES • Build awareness of AMC Theatre’s Facebook page • Increase time fans spend on AMC Theatre’s Facebook page • Drive ticket sales for the “Marathon” viewing events • Capture fan info and build email database for future initiatives BUSINESS INTELLIGENCE • Online access via custom username and…
CLIENT: Ottawa Senators CAMPAIGN: Mega Match Up OBJECTIVES • Capture consumer preference data to determine Game Packs • Increase Facebook fan base • Increase duration of Facebook visits BUSINESS INTELLIGENCE • Data capture app • Online tracking and data sharing SOLUTIONS • Facebook contest entry app • Sweepstake app • Viral marketing tools HOW IT…
CLIENT: Ivanhoe Cambridge CAMPAIGN: Digital Marketing Workshop OBJECTIVES Grow knowledge base: digital trends, solutions and applications BUSINESS INTELLIGENCE N/A SOLUTIONS Information Exchange and Workshop HOW IT WORKED SoLook Media’s Strategic Services Group moderated two all day workshops with Ivanhoe Cambridge Marketing Executives. The workshops were designed to articulate and provide hands on experience with the…
CLIENT: Cinemark CAMPAIGN: HOParazzi OBJECTIVES Promote the release of Hop Generate brand awareness Increase brand loyalty by encouraging fans to interact with the Facebook page Increase time fans spend on the Facebook page Build Facebook fan base BUSINESS INTELLIGENCE Online access via custom username and password; accessible 24/7 Real-time tracking of participants usage SOLUTIONS…
CLIENT: Mavi Jeans CAMPAIGN: Integrated Digital Solutions OBJECTIVES • Integrate marketing strategies and channels – web, mobile, email, Facebook, POS system – for multiple promotions throughout the year. • Utilize existing media to drive traffic to Facebook Fanpage and increase Fanbase through 5 “fan-gated” contests • Capture Fan profile data and build database of e-newsletter…